Miyashitamachi, Shibuya chronicle
─Until street culture becomes place to be born

"Miyashitamachi, Shibuya plan." It is name of the whole project accompanied with SHIBUYA CAST. (SHIBUYA CAST.) construction that business was decided by competition that this was carried out as "city reproduction step-up project (Shibuya district) Miyashita-cho apartment ruins business" of Tokyo in March, 2012. However, "Miyashitamachi, Shibuya-ku" does not exist on the map now. We are divided into 6, Jinguumae and Shibuya 1 with house indication conduct of 1966 and leave the remains for Miyashita Park. Then what kind of place would SHIBUYA CAST. outskirts area called Miyashita-cho be ever? We follow the change while reading relations, history of Shibuya and neighboring areas.


Town, Shibuya who wants to walk whom cirque produced

In the town of Shibuya, not only around Shibuya Station but also Aoyama, Harajuku, Daikanyama, adjacent area such as Ebisu accomplish individual evolution. It is "wide area Shibuya area" where what we expressed plainly about this wide area area points at the person station zone around Shibuya Station. This penetrates as expression to express individuality of Shibuya in the area name that Nishiki who launched Shibuya economic paper in 2000 named now widely. Nishi who saw the change of the town of Shibuya minutely analyzes with "thing that is very rare even if we see the way of town called the wide area Shibuya zone nationwide".

"There is powerful center called Shibuya midmost, and there are Aoyama, Harajuku, Daikanyama, individual star called Ebisu for the rotation. Star is connected to the center loosely and becomes source to disseminate information of of Shibuya by total. When structure called this "team Shibuya" is great. The glistening degree is different each, but cheerful, information is pushed for the world when we see as a whole where it is always. Town with such a structure has not heard elsewhere"

There are a lot of people moving on foot so that a lot of individual shops of young generation enjoy town between Shibuya and each area without getting on train. Here is characteristic of the wide area Shibuya zone, too.

"There are many road surface shops and thinks that there may be few "towns walking between person stations" like this between each area. The whole town has movement very much and is interesting"

Why would Shibuya have structure of such a town? The topography peculiar to Shibuya greatly influences that.

As "Shibuya was cirque, and way became triangle in spots and divided, as for the large-scale redevelopment, it would be difficult. Reason is different from around Ginza where level ground spreads out in large quantities. We think that this will lead to individuality of Shibuya"

As a result of having made use of characteristic of the topography consisting of plateau and damp land well, it became delightful town to walk.

Individuality of Shibuya was born by mixed culture

As one of the best terminal stations in the country, we establish position as fashion and the information place of dispatch of culture again since JR and Tokyu station starts a business for the Meiji period. Shibuya in the van of such times has been ever known as the town of army. As, in 1909 (Meiji 42), there was parade ground in Yoyogi, traffic of officer increases, and existence of the armed forces settles as everyday scenery. It contributed to development of Shibuya that many officers visited restaurant and entertainment district along way. U.S. forces requisition Yoyogi parade ground soon after the war and build the lodgings for officer and the family. In this way, shops for Americans stand in a row along Omotesando and accomplish change to foreign town to be fragrant, and to drift.

After such times, Shibuya grew up as culture city to collect hot eyes from foreign countries. It is one of the characteristics that apparel fashion industry and creative contents industry accumulate. Nishi says, "Shibuya had the soil where original culture is brought about in sequence".

"Town where music, movie, various things including fashion are mixed as for Shibuya, and something is produced from there. Even if new element gets, we intend to bring about one solution and go in spite of being connection that various. So there is not paramnesia, and thing thinking, "o, this are interesting" is easy to be born. Valuable thing unlike others having been born like this every culture konzenichitai and "street of mixed culture" where it was therefore

Big redevelopment once in 100 years is carried out now around Shibuya Station, and six projects go. How does Nishi see influence that this redevelopment gives in town?

As "ability of commercial facilities is finished by redevelopment remarkably, pulling power of Shibuya largely improves. Neighboring towns receive benefit, too, and the wide area Shibuya zone will be thereby raised. In addition, as office space increases at a stretch, too, adults increase surely. The class of users of Shibuya said to be young people's town seems to change"

Shibuya who continued sending as young people's town will turn into "town of adult" in the near future. We suggest such a possibility.

Miyashita-cho which had shrine residence of the royalty. In opportunity big for 1,964 years the Tokyo Olympics

There is Miyashita-cho area where SHIBUYA CAST. is located in Shibuya, Harajuku, Aoyama, the center of Omotesando. It is the former Shibuya River promenade (cat street) that gives off individuality conspicuously in the area. Shops of fashion system and design system gather, and "sacred place of street casual" is also called. We will read history how this neighborhood developed.

In the old days, neighborhood of the former Shibuya River promenade was called "Onda". Because Ieyasu Tokugawa let whole family of Iga ninja live here about 400 years ago, it becomes "unregistered paddy field" as red-light district of ninja, and it is done with origin that character called "Onda" was used when it is from. In quiet farm village which the Shibuya River flowed through, we did rice cleaning and milling using waterwheel. This waterwheel becomes motif of one of *takesanjurokukei "waterwheel of unregistered paddy field" drawn by Hokusai Katsushika.

When the Edo era begins, is full of ups and downs from Onda in the whole area spreading out downstream of the Shibuya River; of hill because there was many, Oyashikis increase. For the Meiji period, very large residence of the royalty "Nashimoto royal house" came to occupy 20,000 tsubos. It comes from that the name of Miyashita-cho is located under this Nashimoto shrine residence. After the Pacific War, the area whole area is greatly arranged by land readjustment project of war damage revival and gets closer to current figure.

Opportunity when this whole area changed is the Tokyo Olympic of 1964. The Shibuya River which pollution went ahead through by life drainage is made culvert and becomes road of asphalt pavement. Passersby begin to increase while it is used as park of children living in neighborhood, and street gradually adds to turnout. Metropolitan house "Miyashita-cho apartment" was built in the neighborhood of entrance on the Shibuya side of promenade, and there was store on GARDEN filled with greenery, the first floor of Building No. 3 facing Meiji Dori in the center of apartment consisting of 1-3 ridges and made a person's flow. "Pink dragon" handling fashion and miscellaneous goods of the 50s opens next to apartment in 1982 and acquires great support from young man loving rock. By maintenance business of ward carried out from around 1987, the original form of the present promenade was regulated well.

Afterwards, we had effect of bubble, and famous brand shop opened a store in sequence in Omotesando, but strong shops of street sense gathered on the former Shibuya River promenade unlike Omotesando. And individual shop mainly on used clothing system and indies system is called gathering, Ura-Harajuku from the mid-90s, and it is in the trendy place of dispatch. The flow is still succeeded in this whole area.

"Between former Shibuya River promenade and Meiji-dori St. is area that is charenjingu very much than main street. Though young person starts from shop, a lot of articles that rent is low are just right. It is feeling such as one stream which unified Harajuku with Shibuya when we see so"

Parallel to that, sensitive large shop such as "hhstyle.com" (we move to Aoyama now) opens in main street "PATAGONIA" one after another in 2000 in 1998. Pleasure of conducting wire which nature called the Shibuya River produced was combined and, not brand loyalty, was brought up as area that focused on young people's individuality and sensitivity.

"Originally this street was the back line of flow which linked Harajuku to Shibuya, but Omotesando Hills opened in 2006, and it was on way which as Omotesando made area, could take a shortcut from Shibuya in Omotesando. Such things occurred at the same time, too and became street with brand power more"

We make base of new Shibuya with street sense X mixture culture

Node where it connects Shibuya, Harajuku, Aoyama that SHIBUYA CAST. stands. Nishi talks about this location in this way.

"There is turnout to intersection in front of Miyashita Park, and, as for some points, there is impression to become quiet from there when we walk in the Miyashita-cho area from Shibuya Station. As one sop called SHIBUYA CAST. is made in such a place, new way of enjoying these areas has a feeling that we seemed to be born. We think that it is exquisite place"

We seem to hope that not only creators gather, but also function as base of town planning.

"We want to expect possibility that something is born together with creator and local people. What happens if we cross town planning for the creative? We think whether it is role of this facility in right in the middle of Shibuya that such a hybrid thought becomes place to be born. It is interesting when it becomes base of mixed culture X town planning of Shibuya"

"Air feeling that a variety of culture swirls" that made "street sense that regarded individuality as important" and quality of Shibuya just flows into "SHIBUYA CAST.". Words of Nishi let such a near future have a foreboding.

"Of course it wants to meet Shibuya a lot at various places of COMMUNITY which we who take root, and work do not still know and this place creators meet, and to produce new things. Shibuya has a lot of projects changing on various themes and wants you to be place open to such people. Idea to be born by new encounter should be surely good for Shibuya"

Nishiki Shibuya economic paper chief editor, star product research institute's representative director
Amagasaki-shi, Hyogo birth. After Aoyama Gakuin University department of economics graduation, we enter major PR agency. We establish star product research institute in 1988. We deal with a lot of planning, representation of communication strategy of various companies and new products, services. We establish news site "Shibuya economic paper" delivering business & culture news of the wide area Shibuya zone in April, 2000. We show expanse at home and abroad and are increasing to all 128 areas as "economic paper network of all".

・Shibuya economic paper (2001) "style thorough study of Shibuya line" TOKYU AGENCY publishing division
・Kazuo Ueyama (2011) "is Shibuya in history —It is - Yuzankaku from Shibuya to Edo, Tokyo
・Yuko Tahara (2015) "construction of quality of Shibuya" Yuzankaku
・Shibuya culture project "charm of Shibuya to rediscover from BUNKA X AREA area"
 http://www.shibuyabunka.com/area.php?id=1 (reference 2017/3/20)
・"History of Meiji Dori Miyashita district"
 http://miyashita-park.jp/blog/history/history-3.html (reference 2017/3/20)